ALEX NICHOLL
co founder
Bio
What is your background/story?
MD of Sweat by BXR – From the nightclub world to the fitness world.
What is your proudest achievement?
Still working on it!
What’s your favourite / least favourite exercise?
Favourite, has to be Versa climbing – Least favourite... The Assault Bike!
What’s your music style in class?
Everything from commercial house to EDM to Deep house!
Describe your class in three words
Sweaty A F.
What’s your cheat meal?
Burgers & Beyond.
One thing you can’t live without?
Pre-workout!
2 things people don’t know about you?
I ran a 22-person expedition from London to Cape Town in an overland truck.
I ski mountaineered some of the Arctic Circle.
Come and train with me because...
You are guaranteed to SWEAT!